# Fuel Media and Marketing - Full Reference

> Independent media auditing specialists helping advertisers optimise their advertising spend and maximise ROI. Based in London, UK.

## About Fuel Media

Fuel Media and Marketing is an independent media auditing consultancy founded in 2020 by Oli Orchard. We work exclusively on the advertiser's side, never for agencies, providing forensic examinations of how businesses spend their advertising budgets. Our team brings 50+ years of combined experience from WPP, Publicis, IPG, and Time Inc.

We are members of the Pitch Positive Pledge, demonstrating our commitment to improving the pitch process in the advertising industry.

### What Makes Us Different

1. **True Independence:** We have no agency affiliations, partnerships, or revenue-sharing arrangements. Our recommendations are unbiased.
2. **Agency-Side Experience:** Our team spent decades working inside the agencies, so we know exactly where to look for inefficiencies, hidden fees, and non-compliance.
3. **Quantifiable Results:** Average client savings of 17% on total media spend. We have completed over sixty audits across 3 continents.
4. **No Obligation:** Free initial consultations. No sales pressure. We let the data speak.

## Detailed Service Descriptions

### Media Audit
A comprehensive, independent review of all advertising spend examining agency contracts, fee structures, campaign performance, and media buying efficiency. Typically identifies 8-15 contractual issues per agency contract.

**What's included:**
- Agency contract and fee structure analysis
- Media buying efficiency assessment
- Performance benchmarking against industry standards
- Transparency and compliance checks
- Actionable recommendations report

**URL:** https://fuelmediamarketing.com/services/media-audit

#### Digital Media Audit
Focused specifically on digital and programmatic advertising channels. Examines search, social, display, programmatic, and video spend for waste, fraud, and inefficiency.

**Key areas:**
- Programmatic supply chain transparency
- Ad fraud and brand safety assessment
- Viewability and attention metrics
- Platform fee analysis
- Data and targeting efficiency

**URL:** https://fuelmediamarketing.com/services/media-audit#digital
**Typical duration:** 4-6 weeks

#### Holistic Media Audit
Full-spectrum audit across all media channels: digital, traditional, and emerging. Provides a unified view of total advertising investment.

**URL:** https://fuelmediamarketing.com/services/media-audit#holistic
**Typical duration:** 8-10 weeks

#### Programmatic Audit
Deep-dive into programmatic advertising supply chain. According to ANA research, only 36p of every pound spent on programmatic advertising reaches the consumer. We identify where the rest goes.

**URL:** https://fuelmediamarketing.com/services/media-audit#programmatic
**Typical duration:** 8-12 weeks

### Agency Contract Review
Forensic analysis of media agency contracts to identify unfavourable terms, hidden fees, non-standard clauses, and compliance gaps. Most contracts contain 8-15 issues that cost advertisers money.

**URL:** https://fuelmediamarketing.com/services/agency-contract-review

### Pitch Management
Independent oversight of media agency pitch processes to ensure fair evaluation, best-practice governance, and optimal outcomes for advertisers.

**URL:** https://fuelmediamarketing.com/services/pitch-management

### Partnership Pulse
A 7-module diagnostic programme that evaluates the health of agency-client relationships across Strategy & Planning, Creative Output, Media Delivery, Data & Analytics, Financial Management, Innovation & Growth, and Relationship Management.

**URL:** https://fuelmediamarketing.com/partnership-pulse

## Pricing

- **Mid-market advertisers:** £15,000-£45,000 per audit depending on scope
- **ROI:** Typically 5-10x the audit fee in identified savings
- **Free initial consultation:** no obligation, no sales pressure
- **Free contract review** available at: https://fuelmediamarketing.com/free-audit

## Industry Expertise

### Financial Services
Insurance, banking, investment, and fintech companies. Specialise in navigating FCA advertising regulations and compliance requirements.
**URL:** https://fuelmediamarketing.com/industries/financial-services

### Healthcare & Pharmaceuticals
NHS suppliers, pharmaceutical companies, private healthcare. Expertise in MHRA advertising codes and healthcare-specific media compliance.
**URL:** https://fuelmediamarketing.com/industries/healthcare-pharmaceuticals

### Professional Services
Law firms, consultancies, accountancy practices. Understanding of high-trust, reputation-driven marketing budgets.
**URL:** https://fuelmediamarketing.com/industries/professional-services

## Key Statistics

- 17% average savings on client media spend
- 60+ audits completed
- 50+ years combined team experience
- 8-15 issues found per agency contract on average
- £180K-£850K annual savings for typical clients
- Only 36p of every programmatic pound reaches consumers (ANA research)
- Undisclosed rebates found in roughly 60% of agency engagements

## Contact Information

- **Website:** https://fuelmediamarketing.com
- **Email:** hello@fuelmediamarketing.com
- **Phone:** +44 (0) 20 3633 9169
- **Address:** 3rd Floor, 86-90 Paul Street, London, EC2A 4NE, United Kingdom
- **LinkedIn:** https://www.linkedin.com/company/fuel-media-marketing/
- **Free Audit Request:** https://fuelmediamarketing.com/free-audit
- **Media Waste Calculator:** https://fuelmediamarketing.com/tools/media-waste-calculator