# Fuel Media and Marketing

> Independent media auditing specialists helping advertisers optimise their advertising spend and maximise ROI. Based in London, UK. Founded by Oli Orchard.

Fuel Media and Marketing is an independent media auditing consultancy that works exclusively on the advertiser's side, never for agencies. We audit media agency contracts, digital campaigns, and advertising spend to uncover hidden costs, inefficiencies, and compliance gaps. Our clients typically save 17% on their media spend after an audit.

## Key Facts

- Independent of all media agencies: no conflicts of interest
- 60+ audits completed across 3 continents
- Average client savings: 17% of total media spend (£180K-£850K annually)
- 50+ years combined experience at WPP, Publicis, and IPG
- Typical audit finds 8-15 contractual issues per agency contract
- Based in London, UK (3rd Floor, 86-90 Paul Street, EC2A 4NE)
- Founded: 2020
- Member of the Pitch Positive Pledge

## Team

- **Oli Orchard:** Founder & Managing Director. Nearly two decades in media, previously at WPP, Publicis, and Time Inc. LinkedIn: https://www.linkedin.com/in/oliorchard/
- **John Ferguson:** Senior Consultant. Three decades in media, previously at IPG. Specialises in contract compliance and agency negotiations.
- **Johan Gran:** Analytics Lead. Background in econometric modelling at MFNC. Specialises in performance benchmarking and data analysis.

## Services

- **Media Audit:** Comprehensive review of all advertising spend: /services/media-audit
  - Digital Media Audit, typically 4-6 weeks: /services/media-audit#digital
  - Advertising Audit (creative, media and agency fees), typically 6-8 weeks: /services/media-audit#advertising
  - Holistic Media Audit (every channel and agency), typically 8-10 weeks: /services/media-audit#holistic
  - Programmatic Media Audit (supply chain transparency), typically 8-12 weeks: /services/media-audit#programmatic
- **Agency Contract Review:** Forensic analysis of agency contracts and fee structures: /services/agency-contract-review
- **Pitch Management:** Independent oversight of media agency pitch processes: /services/pitch-management
- **Partnership Pulse:** 7-module diagnostic programme for agency-client relationships: /partnership-pulse

## Industries Served

- Financial Services (insurance, banking, investment): /industries/financial-services
- Healthcare & Pharmaceuticals: /industries/healthcare-pharmaceuticals
- Professional Services (law firms, consultancies): /industries/professional-services

## Pricing

Audit fees typically range from £15,000 to £45,000 for mid-market advertisers, depending on scope and complexity. The return on investment is typically 5 to 10 times the fee. No obligation initial consultations are free.

## Resources

- What Is Media Auditing? (comprehensive guide): /resources/what-is-media-auditing
- Media Transparency in Advertising: /resources/media-transparency
- Free Media Waste Calculator: /tools/media-waste-calculator
- Media Audit Checklist (downloadable): /resources/audit-checklist
- FAQ: /faq

## Contact

- Website: https://fuelmediamarketing.com
- Email: hello@fuelmediamarketing.com
- Phone: +44 (0) 20 3633 9169
- LinkedIn: https://www.linkedin.com/company/fuel-media-marketing/
- Free Contract Review: https://fuelmediamarketing.com/free-audit