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The biggest challenge in marketing: Competitive Digital Value
The biggest challenge in marketing: Competitive Digital Value With 80-90% of marketing investment going towards media buying, and roughly 70% of this marketing spend channelled through digital, understanding the relative performance and value created is critical. When...
Getting the contract right
Jonathan Barnard In the first article Jonathan set out the media video-based trading world as it is in today’s operating marketplace. A scene that is familiar to us all, firstly as viewers when we make our viewing selections from today’s multi-tiered options and then...
Building multimedia campaigns
Jonathan Barnard In the current specialist series, Fuel Media & Marketing has invited veteran research specialist Jonathan Barnard, formerly Head of Research at Zenith/Publicis to share his perspective across the hot topic of Media Value swaps, whereby agencies...
State of the video advertising market
Jonathan Barnard In a forthcoming specialist series, Fuel Media & Marketing has invited veteran research specialist Jonathan Barnard, formerly Head of Research at Zenith/Publicis to share his perspective on the hot topic of Media Value swaps, whereby agencies...
I’m sorry, but we need to talk
Dear [Agency], Look, I gotta level with you here. It's been a rough go of things lately, and I'm sorry to say that I just can't trust you like I used to. Trust is key in any agency partnerships I have, and right now, I'm just not getting that vibe. Back in the day,...
Deep Dive with Fuel Media and Marketing – Media Auditing, the US Perspective
In this deep dive Oli and John are joined by Matthew Reiss of AMI and Partners, based in Colorado USA. Matthew gives his unique perspective as a truly independent media auditor in the USA, discussing with Oli and John topics such as: US vs ROW audits, deal letters...