Free Resource

Download Our Free Media Audit Checklist

Essential questions to uncover hidden fees, ensure transparency, and optimise your agency relationship.

7 critical categories covering all aspects of your agency relationship

Detailed explanations for why each question matters

Printable PDF format with space for notes and follow-up actions

How We Help You Take Back Control

Whether you need a full audit, a contract review, or help choosing a new agency — we make sure you get fair value for every pound

Media Audits

Find out where your budget is leaking. We examine every channel, every invoice, and every fee to recover the 15-30% most brands waste.

✓Full media spend analysis
✓Cross-channel optimisation
✓Agency performance review
✓Strategic recommendations

Partnership Pulse

A 7-module diagnostic that reveals the true health of your agency relationship — before small issues become expensive problems.

✓Ongoing performance tracking
✓Relationship health checks
✓Early issue detection
✓Regular optimisation insights

Pitch Management

Stop choosing agencies based on who presents best. Our structured process finds the right partner on the right terms — saving 15-25% on contract value.

✓Agency selection support
✓Brief development
✓Pitch coordination
✓Contract negotiation

Contract Reviews

We find an average of 8-15 issues per agency contract — from hidden rebates to weak transparency clauses. First review is free.

✓Contract analysis
✓Fee structure review
✓Terms negotiation
✓Compliance checking

Not All Auditors Are Independent. We Are.

Most media auditors take commissions, have agency partnerships, or sell media themselves. We have zero conflicts of interest — our only client is you.

Independence & Objectivity

Fuel Media and Marketing Audits

Zero agency affiliations, zero platform partnerships, zero conflicts of interest

Traditional Audits

Commission-based models create conflicts — they profit when you spend more

No Audit at All

Your agency marks their own homework — inefficiencies go unchecked

Depth of Analysis

Fuel Media and Marketing Audits

Forensic 360° analysis: invoices, rebates, audience overlap, attribution, and contracts

Traditional Audits

Surface-level review of obvious metrics — misses the hidden 15-30% waste

No Audit at All

You have no idea what 15-30% of your media budget is actually doing

Actionable Insights

Fuel Media and Marketing Audits

Prioritised action plan with quantified savings — clients typically recover £180K-£850K

Traditional Audits

Generic recommendations you could find in any textbook

No Audit at All

No visibility into what is working and what is burning budget

Cost vs Value

Fuel Media and Marketing Audits

Transparent fixed fees — our audits typically return 10-50x the investment

Traditional Audits

High retainers with vague deliverables and limited accountability

No Audit at All

The cost of doing nothing: £180K-£850K in recoverable waste, every year

Timeline

Fuel Media and Marketing Audits

First findings in 4-6 weeks — quick wins identified within the first fortnight

Traditional Audits

8-12 weeks before you see a single finding

No Audit at All

Every month of delay is another month of preventable waste

Ongoing Support

Fuel Media and Marketing Audits

We stay until changes are implemented — renegotiation support, agency meetings, progress tracking

Traditional Audits

Hand you a PDF and disappear — implementation is your problem

No Audit at All

No one in your corner when negotiating with agencies worth billions

Comparison Factor

Traditional Audits

Fuel Media and Marketing Audits

No Audit at All

Independence & Objectivity

Commission-based models create conflicts — they profit when you spend more

Zero agency affiliations, zero platform partnerships, zero conflicts of interest

Your agency marks their own homework — inefficiencies go unchecked

Depth of Analysis

Surface-level review of obvious metrics — misses the hidden 15-30% waste

Forensic 360° analysis: invoices, rebates, audience overlap, attribution, and contracts

You have no idea what 15-30% of your media budget is actually doing

Actionable Insights

Generic recommendations you could find in any textbook

Prioritised action plan with quantified savings — clients typically recover £180K-£850K

No visibility into what is working and what is burning budget

Cost vs Value

High retainers with vague deliverables and limited accountability

Transparent fixed fees — our audits typically return 10-50x the investment

The cost of doing nothing: £180K-£850K in recoverable waste, every year

Timeline

8-12 weeks before you see a single finding

First findings in 4-6 weeks — quick wins identified within the first fortnight

Every month of delay is another month of preventable waste

Ongoing Support

Hand you a PDF and disappear — implementation is your problem

We stay until changes are implemented — renegotiation support, agency meetings, progress tracking

No one in your corner when negotiating with agencies worth billions

Find out what your agency isn't telling you

Our free contract review typically uncovers 8–15 issues per agreement. Most clients are surprised by what they find.

The Numbers Speak for Themselves

Now working exclusively for advertisers, never agencies

0%

Average Client Savings

on annual media spend

0+

Audits Completed

across 3 continents

0+

Years Combined Experience

at WPP, Publicis, IPG & Time Inc.

From First Call to Recovered Savings in 6 Weeks

A proven process refined across 200+ audits in financial services, healthcare, and professional services

STEP 01Week 1-2

Discovery & Data Collection

We review your current media ecosystem, agency contracts, and performance data. We need access, not your time — most clients spend under 2 hours in this phase.

STEP 02Week 2-5

In-Depth Analysis

Forensic analysis of invoices, fees, rebates, audience overlap, and attribution. We benchmark everything against current market rates and our proprietary dataset.

STEP 03Week 5-6

Recommendations & Implementation

A board-ready report with quantified savings, a prioritised action plan, and our support through implementation — including agency renegotiation if needed.

Don't Take Our Word for It

Hear from CMOs, Marketing Directors, and media leads at Admiral, Glanbia, and Flix

"We worked with Fuel Media and Marketing as part of the transformation of our media model at Karo Healthcare. From the outset, their deep, leading-edge expertise ensured the best possible contractual set up, maximising value and protection for our business. Over the subsequent three years, Fuel Media and Marketing's partnership has been invaluable in enabling truly fit for purpose media thinking and delivery from our agency, through excellence in pricing, service and innovation."

Anna Hale

Chief Marketing Officer

Glanbia Performance Nutrition International

Healthcare • International

3+ year partnership

Savings Identified

Media model transformation

Improvement

"We worked with Fuel Media and Marketing as part of the transformation of our media model at Karo Healthcare. From the ou..."

Anna Hale

Glanbia Performance Nutrition International

"Working with Fuel Media and Marketing on a recent contract project was a genuine pleasure. The team was highly responsiv..."

Sarah Spence

Admiral

"Fuel Media and Marketing is a safe pair of hands in the world of media investments. The team has helped guide, challenge..."

Simon Swan

"Fuel Media and Marketing supported me in Flix's first major media agency pitch in Germany. The team guided both myself a..."

Kelly Martin

Flix

Every Month Without an Audit Costs You Money

Our clients typically recover £180K–£850K in wasted spend per year. A free contract review takes 15 minutes to request and could be the most valuable thing you do this quarter.

Your Agency Won't Audit Themselves. We Will.

Download Our Free Media Audit Checklist