Your Agency Won't Audit Themselves. We Will.
Independent media audit services for UK advertisers. We find the waste your agency won't show you. Our clients save an average of 17% on media spend: £340K a year on a £2M budget.
Only 36p of every programmatic pound reaches the consumer. Where the rest goes →
“Their deep, leading-edge expertise ensured the best possible contractual set up, maximising value and protection for our business.”
Anna Hale, CMO, Glanbia Performance Nutrition
“The contract we now have in place offers us great value as a business, but is also reasonable, responsible, and realistic.”
Sarah Spence, Senior Advertising Campaign Manager, Admiral
“Their wealth of experience in media negotiation and auditing across multiple markets is unparalleled.”
Kelly Martin, Global Head of Offline Marketing & Media, Flix
Independent Media Audits For Admiral, Flix And Karo Healthcare
How We Help You Take Back Control
Whether you need a full audit, a contract review, or help choosing a new agency, we make sure you get fair value for every pound
Not All Auditors Are Independent. We Are.
Some media auditors take commissions, have agency partnerships, or sell media themselves. We have zero conflicts of interest. Our only client is you.
Independence & Objectivity
Fuel Media and Marketing Audits
Zero agency affiliations, zero platform partnerships, zero conflicts of interest
Traditional Audits
Commission-based models create conflicts: they profit when you spend more
No Audit at All
Your agency marks their own homework. Inefficiencies go unchecked.
Depth of Analysis
Fuel Media and Marketing Audits
Forensic 360° analysis: invoices, rebates, audience overlap, attribution, and contracts
Traditional Audits
Surface-level review of obvious metrics; misses the hidden 15-30% waste
No Audit at All
You have no idea what 15-30% of your media budget is actually doing
Actionable Insights
Fuel Media and Marketing Audits
Prioritised action plan with quantified savings. Clients save 17% of media spend on average.
Traditional Audits
Generic recommendations you could find in any textbook
No Audit at All
No visibility into what is working and what is burning budget
Cost vs Value
Fuel Media and Marketing Audits
Transparent fixed fees. Savings are typically worth five to ten times the fee.
Traditional Audits
High retainers with vague deliverables and limited accountability
No Audit at All
The cost of doing nothing: 17% of your media budget, every year
Timeline
Fuel Media and Marketing Audits
First findings in 4-6 weeks. Quick wins identified within the first fortnight.
Traditional Audits
8-12 weeks before you see a single finding
No Audit at All
Every month of delay is another month of preventable waste
Ongoing Support
Fuel Media and Marketing Audits
We stay until changes are implemented: renegotiation support, agency meetings, progress tracking
Traditional Audits
Hand you a PDF and disappear. Implementation is your problem.
No Audit at All
No one in your corner when negotiating with agencies worth billions
Comparison Factor
Traditional Audits
Fuel Media and Marketing Audits
No Audit at All
Independence & Objectivity
Commission-based models create conflicts: they profit when you spend more
Zero agency affiliations, zero platform partnerships, zero conflicts of interest
Your agency marks their own homework. Inefficiencies go unchecked.
Depth of Analysis
Surface-level review of obvious metrics; misses the hidden 15-30% waste
Forensic 360° analysis: invoices, rebates, audience overlap, attribution, and contracts
You have no idea what 15-30% of your media budget is actually doing
Actionable Insights
Generic recommendations you could find in any textbook
Prioritised action plan with quantified savings. Clients save 17% of media spend on average.
No visibility into what is working and what is burning budget
Cost vs Value
High retainers with vague deliverables and limited accountability
Transparent fixed fees. Savings are typically worth five to ten times the fee.
The cost of doing nothing: 17% of your media budget, every year
Timeline
8-12 weeks before you see a single finding
First findings in 4-6 weeks. Quick wins identified within the first fortnight.
Every month of delay is another month of preventable waste
Ongoing Support
Hand you a PDF and disappear. Implementation is your problem.
We stay until changes are implemented: renegotiation support, agency meetings, progress tracking
No one in your corner when negotiating with agencies worth billions
The Numbers Speak for Themselves
Now working exclusively for advertisers, never agencies
Average Client Savings
on annual media spend
Audits Completed
across 3 continents
Years Combined Experience
at WPP, Publicis, IPG & Time Inc.
Download Our Free Media Audit Checklist
Essential questions to uncover hidden fees, ensure transparency, and optimise your agency relationship.
How much is media waste costing you?
Our interactive calculator reveals potential savings in your media budget. Based on years of audit experience, get a realistic estimate in just 2 minutes.
The Fuel Method
Trace. Test. Transform.
Three active stages, refined across 60+ audits, that take you from first call to recovered savings in six weeks.
Trace
We follow every pound through the media supply chain. If it left your budget and did not reach a real audience, we find it: working from platform log-level data, contracts and invoices, never from agency dashboards.
Test
We benchmark every decision against market truth, not agency averages. What you paid vs. what you could have paid. What you bought vs. what a better path would have delivered. No decision goes unchallenged.
Transform
Every audit ends with a prioritised 90-day remediation plan, not just a report. Savings start in the first week of the plan. We stay through implementation if you want us to, or hand it to your team and return for a 12-month review.
Independent Media Auditing Knowledge
Free guides on media audits, transparency, and agency contracts
No email gate, no fluff. Practical reading for marketing and procurement teams who want to understand exactly what a forensic media audit looks like and what it should cost.
Don't Take Our Word for It
Hear from CMOs, Marketing Directors, and media leads at Admiral, Glanbia, and Flix
“We worked with Fuel Media and Marketing as part of the transformation of our media model at Karo Healthcare. From the outset, their deep, leading-edge expertise ensured the best possible contractual set up, maximising value and protection for our business. Over the subsequent three years, Fuel Media and Marketing's partnership has been invaluable in enabling truly fit for purpose media thinking and delivery from our agency, through excellence in pricing, service and innovation.”
“We worked with Fuel Media and Marketing as part of the transformation of our media model at Karo Healthcare. From the ou...”
“Working with Fuel Media and Marketing on a recent contract project was a genuine pleasure. The team was highly responsiv...”
“Fuel Media and Marketing is a safe pair of hands in the world of media investments. The team has helped guide, challenge...”
