Privacy Policy

1. Introduction

Fuel Media and Marketing Ltd, a company registered in England and Wales (company number 12538011) with its registered office at 3rd Floor, 86-90 Paul Street, London EC2A 4NE ("we", "our", or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this privacy policy carefully.

2. Information We Collect

2.1 Personal Data

When you contact us or request our services, we may collect personal information that you voluntarily provide to us, including:

• Name and contact details (email address, phone number)
• Company name and website
• Information about your advertising spend and marketing activities
• Communication preferences
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide our services
• Send you information about our services that we believe may interest you
• Improve our website and services
• Comply with legal obligations
• Prevent fraud and ensure security
• Analyse website usage and trends

4. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your personal data on the following legal bases:

• Consent: When you provide explicit consent for us to process your data (e.g. analytics cookies)
• Contract: When processing is necessary to fulfil a contract with you
• Legitimate Interests: When we have a legitimate business interest (e.g. improving our services)
• Legal Obligation: When we need to comply with legal requirements

5. Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically:

• Contact form enquiries: 3 years from last contact
• Audit requests: 5 years for business records
• Checklist downloads: 3 years from last contact
• Analytics data: up to 14 months

6. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party companies that help us operate our website and provide services: Vercel (website hosting and cookieless page-view statistics), Convex (database for form submissions), Resend (email delivery) and Google Analytics (website analytics, only with your consent)
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with any merger, sale of company assets, or acquisition

7. Your Data Protection Rights (GDPR)

Under UK GDPR, you have the following rights:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing of your data
• Right to Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, please contact us at hello@fuelmediamarketing.com

8. Cookies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

9. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the internet is 100% secure.

10. International Data Transfers

Your information may be transferred to and maintained on servers located outside of the UK. We ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR requirements.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.