In our latest article, we examine how the separation of media and creative services has shaped the advertising industry over the past decades. While this split brought significant efficiencies and cost advantages, the evolving landscape of AI, automation, and integrated communications suggests there may be compelling reasons for reconsidering the full-service model.
While Inventory Media offers cost savings in TV advertising, success requires careful benchmarking of both value and strategic delivery. Monitor channel balance, timing, and audience targeting to maintain campaign effectiveness.
Agency selection isn't one-size-fits-all. Expert intermediaries like Fuel Media and Marketing help match advertisers with ideal agencies through market knowledge and structured processes.
A media performance audit verifies competitive delivery, contractual compliance, and trust in agency relationships, especially crucial in today's digital-dominated, complex media landscape. Read on to learn more!
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