Diagnostic Programme

Partnership Pulse

A Diagnostic Framework for Healthy, High-Performing Agency Partnerships

Partnership Pulse is a diagnostic and transformation programme designed to assess the vital signs of advertiser-agency relationships and prescribe targeted interventions for improved performance.

Programme Overview

A modular, evidence-based approach to diagnosing and transforming your agency partnership

Duration

12-16 weeks

Full programme or individual modules

Format

Modular

Engage with specific workstreams or comprehensive transformation

Stakeholders

14+ participants

Cross-functional representation

Programme Objectives

Take the pulse through evidence-based diagnostics

Identify symptoms of inefficiency, capability gaps, commercial misalignment

Prescribe targeted interventions with measurable outcomes

Build internal capability to maintain partnership health long-term

Ensure contracts, governance, and ways of working support thriving partnership

7 Diagnostic Modules

Comprehensive assessment across all dimensions of partnership health

Module 1

Vital Signs Assessment

Take the pulse of your partnership

Module 2

Resource Health

Right-size your partnership

Module 3

Capability Boost

Build internal expertise

Module 4

Financial Health Check

Ensure commercial transparency

Module 5

Future-Proofing

Prepare for tomorrow

Module 6

Workflow Rhythm

Streamline ways of working

Module 7

Ongoing Monitoring

Maintain partnership health

Programme Timeline

A structured 4-phase approach from diagnosis to implementation

1
Weeks 1-3

Vital Signs

Stakeholder interviews, data gathering, baseline diagnostics

2
Weeks 4-8

Deep Diagnosis

Detailed examination across selected modules

3
Weeks 9-11

Treatment Plan

Findings synthesis, prescription development

4
Weeks 12-16

Implementation

Change execution, capability building, health embedding

Who’s Involved?

Partnership Pulse engages stakeholders across both advertiser and agency organisations

Advertiser Side

  • CMO / Marketing Director
  • Media Director / Head of Media
  • Brand Managers
  • Procurement Lead
  • Finance Business Partner
  • Legal / Compliance
  • Digital / Performance Lead

Agency Side

  • Managing Director / CEO
  • Client Partner / Account Director
  • Strategy Director
  • Planning Director
  • Investment / Activation Lead
  • Finance Director
  • Digital / Programmatic Lead

Ready to Take Your Partnership’s Pulse?

Request a no-obligation discovery call to explore how Partnership Pulse can benefit your organisation.