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A Diagnostic Framework for Healthy, High-Performing Agency Partnerships
Partnership Pulse is a diagnostic and transformation programme designed to assess the vital signs of advertiser-agency relationships and prescribe targeted interventions for improved performance.
A modular, evidence-based approach to diagnosing and transforming your agency partnership
12–16 weeks
Full programme or individual modules
Modular
Engage with specific workstreams or comprehensive transformation
14+ participants
Cross-functional representation
Take the pulse through evidence-based diagnostics
Identify symptoms of inefficiency, capability gaps, commercial misalignment
Prescribe targeted interventions with measurable outcomes
Build internal capability to maintain partnership health long-term
Ensure contracts, governance, and ways of working support thriving partnership
Comprehensive assessment across all dimensions of partnership health
Take the pulse of your partnership
Right-size your partnership
Build internal expertise
Ensure commercial transparency
Prepare for tomorrow
Streamline ways of working
Maintain partnership health
A structured 4-phase approach from diagnosis to implementation
Stakeholder interviews, data gathering, baseline diagnostics
Detailed examination across selected modules
Findings synthesis, prescription development
Change execution, capability building, health embedding
Partnership Pulse engages stakeholders across both advertiser and agency organisations