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The trouble with media auditing pools is that when they get too deep, you run the risk of drowning. Produced in collaboration with RAUS Global and AMI+ Partners The best mantra in media circles is to Ensure you get what you paid for, and clearly defined terms...

There has been much written recently about Inventory Media, and how it has assumed a significant position in client media choices. Nick Manning, of Encyclomedia, recently laid out the facts and reached  well drawn conclusions that participating clients should know....

What is Premium Media? Most observers in the media world would settle on the general descriptor Premium Media implies Higher-Quality Inventory than is generally bought.  The definition of high-quality is critical for advertisers. After all, Premium leads to cost...

Very little has changed and the potential could still be huge for advertisers. Over the last ten years the marketing community, while embracing the effectiveness of programmatic communications, has become accustomed to aspects of the process that effectively added...

At Fuel Media and Marketing, we often ask guest experts to comment on the prevailing subjects in the trade media, and today is no exception. With headlines like these all over the press right now Artificial Intelligence in business has never been more pertinent. We...

The world of economic forecasting has been expecting a global economic shock for some time. After all, the global economy has enjoyed a long period of 15 years since the last major economic jolt (COVID-19 aside). Fuel Media and Marketing has been prompted by the...