A media performance audit verifies competitive delivery, contractual compliance, and trust in agency relationships, especially crucial in today's digital-dominated, complex media landscape. Read on to learn more!
The trouble with media auditing pools is that when they get too deep, you run the risk of drowning. Produced in collaboration with RAUS Global and AMI+ Partners
There has been much written recently about Inventory Media, and how it has assumed a significant position in client media choices. Nick Manning, of Encyclomedia, recently laid out the facts and reached well drawn conclusions that participating clients should know.
What is Premium Media? Most observers in the media world would settle on the general descriptor Premium Media implies Higher-Quality Inventory than is generally bought. The definition of high-quality is critical for advertisers. After all, Premium leads to cost implications.
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