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Discover the latest trends, insights, and best practices in media and marketing through the Fuel Media and Marketing blog. Our expert team shares valuable content to help you elevate your brand, engage your audience, and drive measurable results in the ever-evolving digital landscape.

Inventory Media – How do Advertisers ensure they receive their rightful value?

Inventory Media – How do Advertisers ensure they receive their rightful value?

Advertisers: Get the Media Value You Deserve! This blog post by Fuel Media & Marketing gives you practical tips to ensure you get the most out of your ad spend, even when your agency uses "inventory ... ...more

Blog Posts

June 25, 20245 min read

The Trouble with Pools

The Trouble with Pools

The trouble with media auditing pools is that when they get too deep, you run the risk of drowning. Produced in collaboration with RAUS Global and AMI+ Partners ...more

Blog Posts

April 25, 20244 min read

Inventory Media – What have Clients got to fear?

Inventory Media – What have Clients got to fear?

There has been much written recently about Inventory Media, and how it has assumed a significant position in client media choices. Nick Manning, of Encyclomedia, recently laid out the facts and reache... ...more

Blog Posts

March 26, 20244 min read

Premium Media – Are shiny placements always relevant?

Premium Media – Are shiny placements always relevant?

What is Premium Media? Most observers in the media world would settle on the general descriptor Premium Media implies Higher-Quality Inventory than is generally bought. The definition of high-quality ... ...more

Blog Posts

January 11, 20244 min read

ANA Programmatic Report – Did we really learn anything new?

ANA Programmatic Report – Did we really learn anything new?

Very little has changed and the potential could still be huge for advertisers. Over the last ten years the marketing community, while embracing the effectiveness of programmatic communications, has ... ...more

Blog Posts

December 14, 20233 min read

Top 3 Must-Haves for Successful AI Adoption in Marketing

Top 3 Must-Haves for Successful AI Adoption in Marketing

At Fuel Media and Marketing, we often ask guest experts to comment on the prevailing subjects in the trade media, and today is no exception. With headlines like these all over the press right now Arti... ...more

Blog Posts

November 22, 20234 min read

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