Success Stories

Real results from businesses that have optimised their media spend with Fuel Media and Marketing

Representative Examples: The case studies shown below are illustrative examples based on typical results.

Client confidentiality is important to us. Contact us to discuss specific, verified results from our client work.

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Retail

Digital Media Audit

Leading UK Retailer Reduces CPA by 32% Through Programmatic Audit

Challenge

This established online fashion retailer was experiencing declining performance despite increasing media investment. With over £50 million in annual advertising spend across multiple programmatic platforms, they lacked the internal expertise to evaluate whether their agency partners were delivering optimal results.

Solution

Fuel Media conducted a comprehensive 6-week digital media audit, examining all programmatic buying activity, agency contracts, and performance data across the previous 12 months.

Key Results

B2B SaaS Company Uncovers £450K in Savings Through Holistic Media Audit

Challenge

This rapidly scaling B2B SaaS company had grown from startup to scale-up in just three years, but their marketing operations hadn't matured at the same pace. With £12 million in annual marketing spend across digital, events, content, and traditional channels, they suspected significant inefficiencies but lacked the internal resources to conduct a thorough evaluation.

Solution

Fuel Media conducted a comprehensive 8-week holistic media audit covering all paid and owned channels, agency relationships, contract terms, and attribution across the entire customer journey.

Key Results

Total Savings Identified

Channel-Specific Audit

Financial Services Firm Doubles ROI Through Strategic Channel Optimisation

Challenge

This established wealth management firm had been following the same media strategy for over five years, with 65% of their £8 million acquisition budget allocated to traditional channels including print, radio, and direct mail. While they were generating leads, the quality was declining, conversion rates were falling, and cost per client acquisition had risen 78% over three years.

Solution

Fuel Media conducted a detailed 6-week channel-specific audit with deep analysis of both traditional and digital media performance, including advanced attribution modelling for the lengthy financial services sales cycle.

Key Results

Healthcare Provider Cuts Media Waste by 25% Whilst Improving Patient Acquisition

Challenge

This multi-site private healthcare provider operated across 12 locations in the UK, with each region managing its own marketing budget and agency relationships. With £6 million in total marketing spend, there was no centralised oversight, leading to suspected inefficiencies, inconsistent messaging, and potential regulatory compliance issues in healthcare advertising.

Solution

Fuel Media conducted an 8-week holistic audit across all 12 regions, reviewing media buying practices, agency relationships, compliance standards, and campaign performance with a focus on identifying consolidation opportunities and efficiency improvements.

Key Results

Media Waste Reduction

25%

Annual Savings

£380K

Patient Acquisition Cost

-28%

Travel & Leisure

Agency Contract & Rebate Review

Travel Brand Recovers £150K in Hidden Rebates and Achieves 31% ROAS Improvement

Challenge

This fast-growing online travel agency had scaled rapidly to £18 million in annual media spend, primarily managed by a full-service agency appointed during the startup phase. As the business matured, the marketing director began questioning whether they were receiving competitive terms and whether the agency was fully transparent about rebates and media buying practices.

Solution

Fuel Media conducted a rigorous 6-week independent review of all agency contracts, fee structures, media buying practices, and financial arrangements, including forensic analysis of media cost verification and rebate practices.

Key Results

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