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Maximise ROAS in the most competitive advertising landscape
From high street retailers to pure-play e-commerce brands, we help you eliminate wasted spend and outperform competitors in an increasingly expensive digital marketplace.
UK retail and e-commerce brands face unprecedented pressure: CPCs have risen 42% since 2022, customer acquisition costs are at all-time highs, and margin pressure demands absolute efficiency in every advertising pound spent. With peak seasonal periods (Black Friday, Christmas) consuming 60-70% of annual budgets, there's zero room for waste.
Every industry has unique pressures. Here are the specific media challenges retail & e-commerce companies face, and how we help solve them.
Q4 campaigns can account for 60-70% of annual ad spend, making efficiency critical during peak periods when CPCs spike by 80-120%.
Average e-commerce CAC has increased 222% since 2019, squeezing margins and requiring constant optimisation to maintain profitability.
Multi-touchpoint customer journeys across Google, Meta, TikTok, and marketplaces make it impossible to know which channels truly drive sales.
Display and programmatic campaigns often suffer from 25-35% ad fraud, bot traffic, and low-quality placements that waste budget.
Performance marketing agencies may optimise for clicks and traffic rather than actual revenue and profit contribution.
Running campaigns across multiple platforms (Google, Meta, TikTok, Pinterest, Amazon) often leads to 20-30% audience overlap and wasted impressions.
Over-discounting in paid campaigns can attract deal-seekers with poor lifetime value whilst cannibalising organic sales.
Retail trends shift rapidly, and agencies may be slow to pivot budgets from declining to emerging channels and platforms.
Specialist audit services designed specifically for the unique challenges of retail & e-commerce media strategies
Pre-Black Friday/Christmas audit to eliminate waste before your biggest spending periods
Multi-touch attribution analysis to understand true channel contribution across the customer journey
Fraud detection, placement quality review, and audience targeting optimisation
Specialist review of Amazon Sponsored Products, Brands, and Display campaigns
Deep analysis of Meta, TikTok, and Pinterest shopping campaigns
Independent evaluation of your performance marketing agency relationships
Industry-specific data and insights based on our audits of hundreds of retail & e-commerce brands
Typical retail brands waste nearly a third of digital budgets on fraud, poor placements, and audience overlap
Google Shopping and paid social CPCs spike dramatically during Q4, requiring strategic pre-planning
Last-click attribution typically over-credits bottom-funnel channels by this margin
Average ROAS improvement our retail clients achieve within 3 months of audit implementation
Where we typically find inefficiencies and opportunities for improvement
Running campaigns on Google, Meta, TikTok, and Amazon often results in the same users seeing ads multiple times across platforms
Display placements, publisher networks, and social audiences that drive clicks but near-zero sales
Failure to adjust bids and budgets strategically during peak periods leads to overpaying for conversions
Suboptimal product titles, descriptions, and categorisation reduce Quality Scores and increase CPCs
Performance agencies charging percentage-of-spend fees may lack incentive to improve efficiency
Specialist expertise and proven results in the retail & e-commerce sector
Deep e-commerce expertise with 10+ years auditing retail media strategies across all major platforms
Peak season specialists - we understand the unique pressures of Q4 and can optimise before your biggest spending period
Advanced attribution modelling to understand true customer journey across multiple touchpoints
Marketplace expertise including Amazon, eBay, and social commerce platforms
Retail-specific KPI focus on ROAS, contribution margin, and customer lifetime value - not just clicks and traffic
Independence from platforms and agencies means unbiased analysis of what's actually working
"Fuel Media's audit was eye-opening. We thought we were getting good value from our agency, but the independent analysis revealed significant opportunities we were completely unaware of. The recommendations were practical and actionable, and the results have exceeded our expectations. The ROI on the audit investment was achieved within the first month."
Common questions we receive from retail & e-commerce brands about media auditing
Get a free, no-obligation contract review. We'll analyse your current agency agreements and identify immediate opportunities for improvement.
No obligation. No sales pressure. Just expert insights into your media efficiency.