Media Audit Guides, Tools & Resources
Practical guides, calculators and checklists on media auditing, advertising audits and agency transparency, to help you cut waste and get more from every pound of media spend.
Everything here is free to use. The guides below explain how media auditing works, what an advertising audit covers, and where hidden media waste tends to hide, from agency rebates to programmatic supply-chain fees. When you are ready to put it into practice, explore our independent media audit services, agency contract review and media agency pitch management, or request a free contract review.
21 Questions Every CMO Should Ask
Our most popular resource
The Complete Media Audit Checklist
A comprehensive checklist covering contract terms, billing transparency, performance measurement, and hidden fees. Everything you need to audit your agency relationship.
What's Inside:
Contract Terms & Commercial Arrangements
Understand termination rights, asset ownership, and contractual flexibility
Billing & Financial Transparency
Uncover hidden fees, markups, and ensure you're getting fair value
Campaign Planning & Strategy
Assess strategic rigour and ensure data-driven decision making
Performance Measurement & Reporting
Evaluate tracking, measurement, and reporting effectiveness
Rebates & Hidden Fees
Uncover conflicts of interest and undisclosed arrangements
Guides & Articles
In-depth guides covering media auditing, agency transparency, and strategies to optimise your advertising investment.
What is Media Auditing?
Complete guide to understanding media audits, types, process, and what makes a good auditor.
Read guideMedia Transparency in Advertising
Understanding hidden costs, rebates, and how to ensure complete transparency in your media investment.
Read guidePPC Audit Guide
How to audit Google Ads, Microsoft Ads, and paid search - find wasted spend, fix broken tracking, and hold your agency to account.
Read guideHow Much Does a Media Audit Cost?
UK pricing guide: typical fees, what drives costs, and the ROI you can realistically expect from an independent media audit.
Read guideMedia Agency Pitch Guide
How to run a media agency pitch: 8-phase process, RFP guidance, evaluation criteria, and a 14-week sample timeline.
Read guideTools & Calculators
Practical tools to help you assess your media investment and identify improvement opportunities.