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Practical guides, calculators and checklists on media auditing, advertising audits and agency transparency, to help you cut waste and get more from every pound of media spend.
Everything here is free to use. The guides below explain how media auditing works, what an advertising audit covers, and where hidden media waste tends to hide, from agency rebates to programmatic supply-chain fees. When you are ready to put it into practice, explore our independent media audit services or request a free contract review.
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A comprehensive checklist covering contract terms, billing transparency, performance measurement, and hidden fees. Everything you need to audit your agency relationship.
Understand termination rights, asset ownership, and contractual flexibility
Uncover hidden fees, markups, and ensure you're getting fair value
Assess strategic rigour and ensure data-driven decision making
Evaluate tracking, measurement, and reporting effectiveness
Uncover conflicts of interest and undisclosed arrangements
In-depth guides covering media auditing, agency transparency, and strategies to optimise your advertising investment.
Complete guide to understanding media audits, types, process, and what makes a good auditor.
Read guideUnderstanding hidden costs, rebates, and how to ensure complete transparency in your media investment.
Read guideStep-by-step guide to auditing your social media accounts, paid campaigns, and agency relationships across all major platforms.
Read guideFrom Apple's 1984 to Dove's Real Beauty - the campaigns that rewrote the rules of marketing and what media auditors learn from them.
Read guideHow the automated ad supply chain works, who takes a cut, and why only 36p of every £1 reaches the publisher.
Read guideHow to audit Google Ads, Microsoft Ads, and paid search - find wasted spend, fix broken tracking, and hold your agency to account.
Read guideUK pricing guide: typical fees, what drives costs, and the ROI you can realistically expect from an independent media audit.
Read guideHow to run a media agency pitch: 8-phase process, RFP guidance, evaluation criteria, and a 12-week sample timeline.
Read guidePractical tools to help you assess your media investment and identify improvement opportunities.